After a month here in Canada, I have an opinion about the overall lack of initiative on the part of environmental groups. The recent strike could have -should have -would have been the catalyst for change. Except no groups stepped forward to seize the moment.
Excuses, excuses. These ranged from :not enough time to organize (37 days) to summer vacation.
The people who consider themselves "environmentalist" must have been up at the cottage. For those not familiar with the cottage concept, picture in your mind a season of three months and a crazed urgency people exhibit for getting away to visit the land of the black fly and mosquito. Seems like a lot of work to me, but then I am used to having a longer runway of nice weather to enjoy. Talk to me in the spring, and perhaps I will be singing a different tune. But really- each and every free moment of the so called summer season for many here in Canada is time spent lakeside.
It's much like the Tahoe phenomenon in California with a highly evolved myopic view of venue.
With the Canadian love of nature, and sustainability worn on the cuff of everyone who weathered this strike for the past month, a few observations came to mind. This could be considered a rant by Canadian terms, so avert your eyes as the following paragraph o' vitriol.
The media places the blame for environmental complacency to: summer vacation. Yes, here in Canada the environmentalist rabble rouses, pot stirrers and soap box fans all take a break from their pot stirring. Hard to believe, but the local press blames this summer vacation phenomenon for the lack of any activist messages aimed at enticing people to make smarter choices when shopping. Puchasing goods with less packaging, being a vocal forefront for changing consumer habits-but instead of seizing the opportunity to make politically charged socially important messages framed by a backdrop of garbage bags we got..... nada.
Sometimes marketing opportunities just don't get any better than the recent visual of football field sized waste holding areas, too bad none of the environmental groups here capitalized.
Complacency accompanied with a fine set of rationalization runs deep here. Of course I'm just a pushy American (suppose that's redundant too.) but at least I know an opportunity when I see one, and that too is very American .
Evoke change? There's always next time.
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